{"id":74109,"date":"2025-04-23T03:00:33","date_gmt":"2025-04-23T07:00:33","guid":{"rendered":"https:\/\/www.hobbyfarms.com\/?p=74109"},"modified":"2025-04-22T16:53:54","modified_gmt":"2025-04-22T20:53:54","slug":"tips-starting-roadside-farm-stand","status":"publish","type":"post","link":"https:\/\/www.hobbyfarms.com\/tips-starting-roadside-farm-stand\/","title":{"rendered":"Roadside Farm Stand: 9 Tips for Starting Your Own"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">A roadside farm stand can be a great income earner for large and small farms. W<\/span>e\u2019ve all seen the signs strewn along highways and byways announcing corn for sale, farm-fresh eggs, Halloween pumpkins and fall chrysanthemums.<\/p>\n<p class=\"p1\">Roadside farm stands have endured for so long because they don\u2019t require a lot of capital to run. A little creative ingenuity and some produce to sell is all you really need.<\/p>\n<p class=\"p1\">To give us some guidance on how to set one up, we talked to five farmers and producers who have successful roadside farm stands.<\/p>\n<h2 class=\"p4\"><b>1. Setting up a Roadside Farm Stand<\/b><\/h2>\n<p class=\"p5\"><span class=\"s2\">A roadside farm stand can be as simple as a cart with a few bins of veggies or as elaborate as a small walk-in shop with a refrigerator. <\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\u201cIf you\u2019re just beginning, start out really basic,\u201d <\/span>says Jesalyn Pettigrew of Mossy Gate Flower Farm in Mount Vernon, Washington. \u201cYour neighbors will enjoy seeing your stand evolve, and it makes them part of the story.\u201d<\/p>\n<p class=\"p5\"><span class=\"s3\">Paul Meulemans of Wild Coyote Farm in Berrien Springs, Michigan, sells vegetables, microgreens, cut flowers and herbs from a stand on his property. He suggests starting out with a movable stand or one you can disassemble because you might have to experiment with <\/span><span class=\"s4\">different locations before you find the one that works best. <\/span><\/p>\n<p class=\"p5\">\u201cMake it a small footprint, too,\u201d he says. \u201cIt doesn\u2019t need to be super large. You can put a lot of stuff in a small stand, especially if you make it vertical instead of horizontal. A vertical one makes a good display.\u201d<\/p>\n<p class=\"p5\">Mandy Bodie runs the Sweet Peach Roadside Stand in Ward, South Carolina, out of a 30-year-old peach stand that was given to her. She and her family remodeled it and painted it a bright sea-foam blue with artistic peach decals.<\/p>\n<p class=\"p5\"><span class=\"s3\">In addition to a large permanent roadside farm stand, Emily Kwilos of Kwilos Farms in Angola, New York, has a small self-service shed with an overhang to shelter customers from the weather. She also has a small outhouse-style shed to the side where she sells the farm\u2019s maple syrup. Pettigrew\u2019s flower stand is made from a charming old truck with flower containers in the truck\u2019s bed.<\/span><\/p>\n<figure id=\"attachment_74112\" aria-describedby=\"caption-attachment-74112\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74112\" src=\"https:\/\/img.hobbyfarms.com\/roadside_stand_peach.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/ideiMOGi-roadside_stand_peach-300x173.jpg 300w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_peach-433x250.jpg 433w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_peach-600x347.jpg 600w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_peach-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/roadside_stand_peach.jpg 800w\" alt=\"roadside stand stands farm market\" width=\"800\" height=\"462\" \/><figcaption id=\"caption-attachment-74112\" class=\"wp-caption-text\">Mandy Bodie\/Sweet Peach Roadside Stand<\/figcaption><\/figure>\n<h2>2. Manned or Self-service?<\/h2>\n<p class=\"p5\">Your stand can be manned or self-service. A self-<span class=\"s3\">service stand with an honesty cash box is a good choice if you don\u2019t have the ability to stay there. Kwilos says not to leave valuable products, such as maple syrup, unattended. You also have to accept that there will be theft from time to time. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">You make more sales with a staffed stand by explaining the produce, helping with selection, and providing information about you and your farm, how the produce is grown and how you care for the land. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">You\u2019ll also be there to refill the bins and protect your goods from theft. <\/span><\/p>\n<p class=\"p5\">Whether you need a permit for a roadside farm stand depends on your state and county. There may be a size <span class=\"s4\">restriction on <\/span><span class=\"s5\">your booth, rules on the kind of produce you <\/span>can sell or how much you can sell from other producers.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hobbyfarms.com\/time-to-try-an-honor-system-farm-stand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Is it time to start an honor system farm stand?<\/a><\/strong><\/p>\n<hr \/>\n<h2 class=\"p4\"><b>3. Roadside Farm Stand Placement<\/b><\/h2>\n<p class=\"p5\">Your roadside farm stand can be located wherever you\u2019d like, such as at the front of your farm, on a corner lot or off a busy road. (Make sure to check with your local laws first.)<\/p>\n<p class=\"p5\">Try to pick a spot near a popular place, such as near a tourist area. Pettigrew has her flower roadside farm stand near a public boat ramp. Bodie has her tree-ripened peach stand close to the local dam and swimming hole.<\/p>\n<p class=\"p5\">Kwilos\u2019 stand is on a busy road that catches the eyes of people coming home from work in the nearby city. \u201cThey can pull right into our stand,\u201d she says. \u201cIf we were on the other side of the road, they would have to cross traffic to get to us.\u201d<\/p>\n<p class=\"p5\">Consider parking, too. Can a car or two safely park near your stand? Is there a lay-by, public parking space or a quiet street nearby?<\/p>\n<p class=\"p5\">If customers have to struggle to get to your stand, they will most likely drive on by.<\/p>\n<h2 class=\"p4\"><b>4. Signs &amp; Advertising<\/b><\/h2>\n<p class=\"p5\">One of the benefits of a roadside farm stand is that its location is its own advertisement. However, having a little bit of advertisement can pay off.<\/p>\n<p class=\"p5\">Tamera Mark, who owns Iron Creek Farm in LaPorte, Indiana, says that people locate her place through farmers&#8217; market websites, so if you\u2019re a vendor at a market, check to see if you\u2019re listed there.<\/p>\n<p class=\"p5\">She also recommends a website called <a href=\"https:\/\/www.localharvest.org\" target=\"_blank\" rel=\"noopener noreferrer\">Local Harvest<\/a>. There, you can make a listing for your roadside farm stand and include information about yourself, your farm, your locations, hours of business and what products you offer.<\/p>\n<p class=\"p5\"><span class=\"s4\">Pettigrew recommends the Nextdoor app, too, which can help you draw in people from outer neighborhoods. Trail-blazing signs will point the way from the main road to your stand\u2019s location, but you can also have a list of what\u2019s in season, such as fresh corn, ripe strawberries and local blueberries. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">Roadside farm stand signs don\u2019t have to be fancy. Kwilos\u2019 signs are made from a sheet of plywood cut into quarters. She pairs two pieces and hinges them at the top so they can be flipped around when the next product is in season. The paint should be fresh with appealing colors and design to catch the attention of passersby. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">Kwilos sets her directional signs about a tenth of a mile up the road. <\/span><\/p>\n<p class=\"p5\">Don\u2019t forget social media. Start a Facebook page where you can list comings and goings on the farm. Create an Instagram feed where you can show off pictures of your beautiful produce. Post every day, and remember to use hashtags such as #supportlocal, #localproduce, #localfreshflowers, etc.<\/p>\n<p class=\"p5\">Include your social media information on a sign on your roadside farm stand, and encourage people to tag you on their posts.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hobbyfarms.com\/online-marketing-farm-products-email-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out these 4 keys to marketing your farm and products online.<\/a><\/strong><\/p>\n<hr \/>\n<h2 class=\"p4\"><b>5. Make Your Roadside Farm Stand Appealing<\/b><\/h2>\n<p class=\"p5\"><span class=\"s4\">If your stand is staffed, have everyone wear matching aprons or t-shirts so that customers know who to talk to. A \u201cuniform\u201d also gives your stand a professional look. <\/span><\/p>\n<p class=\"p5\">\u201cFill the baskets all the way up to the top,\u201d Bodie says. \u201cWe display our peach stems down because it looks more attractive. Remove any produce that looks damaged. And make sure to replace your produce as it sells. You want people to think you have a lot.\u201d<\/p>\n<p class=\"p5\">Keep things up off the ground so that people don\u2019t have to stoop to see what you have. Decorate your roadside farm stand to show off your personality. Kwilos puts a little ditty on her signs each year, such as: Three People, Two dogs, 400 Gallons of Syrup.<\/p>\n<p class=\"p5\">\u201cBe your own walking Pinterest post,\u201d she says. Include recipes and bundle produce together so customers can find the ingredients easily, such as dill with the cucumbers to make pickles.<\/p>\n<h2 class=\"p4\"><b>6. Produce <\/b><\/h2>\n<p class=\"p5\">Depending on your state\u2019s rules, there are various things you can sell on a roadside farm stand such as chicken eggs, baked goods, preserves, pickles, and even rabbit and poultry. One benefit of having a roadside farm stand is that you can sell things you\u2019ve made in your own home, such as preserves and baked goods, that might require the use of an off-site kitchen if you\u2019re selling to restaurants or stores.<\/p>\n<p class=\"p5\">Think about how you\u2019ll supply refrigeration if you\u2019re going to sell things like greens that will wilt easily or eggs that by law must be kept at a certain temperature. A small refrigerator plugged into your house via a long extension cord can work well.<\/p>\n<p class=\"p5\">Bodie adds that your electricity company might be willing to set up a temporary power pole for you.<\/p>\n<figure id=\"attachment_74113\" aria-describedby=\"caption-attachment-74113\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74113\" src=\"https:\/\/img.hobbyfarms.com\/roadside_stand_refrigerator.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/bofqTQMk-roadside_stand_refrigerator-300x173.jpg 300w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_refrigerator-433x250.jpg 433w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_refrigerator-600x347.jpg 600w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_refrigerator-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/roadside_stand_refrigerator.jpg 800w\" alt=\"roadside stand stands farm market\" width=\"800\" height=\"462\" \/><figcaption id=\"caption-attachment-74113\" class=\"wp-caption-text\">Wild Coyote Farm (www.wildcoyotefarm.com)<\/figcaption><\/figure>\n<h2 class=\"p4\"><b>7. Roadside Farm Stand Pricing &amp; Money<\/b><\/h2>\n<p class=\"p5\">Pricing the produce at your roadside farm stand can be a challenge. You don\u2019t want to undercharge and you don\u2019t want to overcharge. You certainly don\u2019t want to sell at a loss. The Meulemans\u2019 goal is to set their price so that it\u2019s sustainable for them and fair for customers.<\/p>\n<p class=\"p5\">Paul Meulemans suggests checking wholesale prices on the <a href=\"https:\/\/marketnews.usda.gov\/mnp\" target=\"_blank\" rel=\"noopener noreferrer\">USDA website<\/a> and adding 30 percent. Also, keep in mind that you can sell your produce cheaper at a roadside farm stand than wholesale or at a farmers market because your overhead will be very little.<\/p>\n<p class=\"p5\">Bodie says that it\u2019s important to keep prices simple so it won\u2019t be confusing for workers or customers. Sell by dollar so it will be easy to make change without having to use coins. The prices should be clear so that customers won\u2019t be confused or have to ask.<\/p>\n<p class=\"p5\">Weighing out produce with a digital scale on the stand can create a headache, and you may be subject to a visit by Weights and Measures. Therefore, preweigh and measure your produce to sell by the bunch, quart, pint, bushel, pint or amount.<\/p>\n<p class=\"p5\">To protect soft produce, purchase small reusable baskets. Fill the produce inside a prebagged basket. Instruct the customer to remove the bag and leave the basket. Bundle greens and secure them with a rubber band.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hobbyfarms.com\/how-to-price-your-produce-for-market-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">We pulled together some tips to help you price your produce for sale.<\/a><\/strong><\/p>\n<hr \/>\n<h2 class=\"p5\">8. Grow to Sell<\/h2>\n<p class=\"p5\">If you\u2019re thinking of adding something new to your roadside farm stand, look at the item in your grocery store to see if it is worth growing. \u201cThe store might be selling the item so cheaply that people will be used to buying it for a low price,\u201d says Shelli Meulemans.<\/p>\n<p class=\"p5\">For instance, sweet corn is often sold for pennies on the dollar when in season. If you do sell common produce, make sure to educate your customers on the difference, such as the benefits of fresh farm corn and the amount of care needed to grow flowers.<\/p>\n<p class=\"p5\">Some items will fetch higher prices at your stand, however. Greens, such as kale and chard, are good examples. Stores often sell small bunches at high dollar, if all.<\/p>\n<p class=\"p5\">\u201cWe\u2019ll sell a large bunch of kale for $2 on the stand when we have a lot,\u201d Meulemans says.<\/p>\n<p class=\"p5\">Heirloom vegetables with a backstory are also worth selling, such as the dried bean variety called the Mayflower, which is said to have come over on its eponymous ship. Include the story on a label or attached to the display.<\/p>\n<figure id=\"attachment_74114\" aria-describedby=\"caption-attachment-74114\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74114\" src=\"https:\/\/img.hobbyfarms.com\/roadside_stand_vertical.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/rApKahSz-roadside_stand_vertical-300x173.jpg 300w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_vertical-433x250.jpg 433w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_vertical-600x347.jpg 600w, https:\/\/s3.amazonaws.com\/newhobbyfarms.com\/roadside_stand_vertical-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/roadside_stand_vertical.jpg 800w\" alt=\"roadside stand stands farm market\" width=\"800\" height=\"462\" \/><figcaption id=\"caption-attachment-74114\" class=\"wp-caption-text\">Joey &amp; Emily Kwilos\/ Kwilos Farms<\/figcaption><\/figure>\n<h2>9. Roadside Farm Stand: Money Makin&#8217;<\/h2>\n<p class=\"p5\"><span class=\"s3\">Get creative about accepting money. Bikers and walkers might not have cash with them, so join \u201csend and receive\u201d money apps, such as Cash App, Venmo, Square and Paypal, and post the information inside your stand. This is also a good choice for self-service stands. <\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Kwilos keeps change in her apron pocket so she\u2019s not tied down to standing by a money box or register. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">Securely bolt your \u201chonesty money box\u201d to something sturdy so it can\u2019t be stolen, and padlock the lid. Kwilos and Pettigrew, who have self-serve stands, say that sometimes the box will be short money and sometimes it will be over. And sometimes there will be an IOU. <\/span><\/p>\n<p class=\"p5\"><span class=\"s4\">You can also sell to people on supplemental nutrition programs. Apply through the USDA to become a <a href=\"https:\/\/www.fns.usda.gov\/snap\/RSC\" target=\"_blank\" rel=\"noopener noreferrer\">SNAP (Supplemental Nutrition Assistance Program) retailer<\/a>. To become a <a href=\"https:\/\/www.fns.usda.gov\/wic\" target=\"_blank\" rel=\"noopener noreferrer\">WIC (a supplemental nutrition program for Women, Infants and Children) retailer<\/a>, contact your state\u2019s Department of Health.<\/span><\/p>\n<p class=\"p2\">Just like most things on a farm, a roadside stand can be a lot of work, but it can also be a lot of fun. Family and friends can join in by decorating the stand and signs, refilling produce and manning the stand to answer questions.<\/p>\n<p class=\"p2\">Your kids might even want to grow or make their own products to sell. Bodie says that her 10-year-old daughter became inspired this year to grow her own tomatoes to sell them on the farm stand and make her own money.<\/p>\n<p class=\"p2\">Most of all, a roadside farm stand can give you a chance to join the produce retail market without a lot of investment.<\/p>\n<p class=\"p8\">This article about best tips for a roadside farm stand originally appeared in Hobby Farms magazine. <a href=\"https:\/\/www.hobbyfarms.com\/subscribe-new\/\" target=\"_blank\" rel=\"noopener\">Click here to subscribe.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rural roadside farm stand is a piece of Americana that makes for a fun and easy way to move your produce, products and wares.<\/p>\n","protected":false},"author":103,"featured_media":74111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[427],"tags":[12168],"class_list":["post-74109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farm-management","tag-farm-stand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roadside Farm Stand: 9 Tips for Starting Your Own - Hobby Farms<\/title>\n<meta name=\"description\" content=\"A roadside farm stand can be a great income earner for large and small farms. 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