{"id":111784,"date":"2023-08-16T07:00:04","date_gmt":"2023-08-16T11:00:04","guid":{"rendered":"https:\/\/www.hobbyfarms.com\/?p=111784"},"modified":"2023-08-09T12:07:38","modified_gmt":"2023-08-09T16:07:38","slug":"rare-breed-chickens-satisfy-numerous-poultry-raising-needs","status":"publish","type":"post","link":"https:\/\/www.hobbyfarms.com\/rare-breed-chickens-satisfy-numerous-poultry-raising-needs\/","title":{"rendered":"Rare Breed Chickens Satisfy Numerous Poultry-Raising Needs"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">It\u2019s a bucolic scene. A green pasture dotted with a rainbow of <strong><a href=\"https:\/\/www.hobbyfarms.com\/5-treats-to-keep-your-backyard-chickens-happy-healthy\/\" target=\"_blank\" rel=\"noopener\">happy poultry<\/a><\/strong> scratching the ground and pecking for food to their hearts\u2019 content. The hens chatter contentedly, and <strong><a href=\"https:\/\/www.hobbyfarms.com\/boy-talk-common-reasons-a-rooster-will-crow\/\" target=\"_blank\" rel=\"noopener\">roosters crow<\/a><\/strong> when the mood strikes. The chickens might be jet black, brown, buff, gray, bronzish-red or a mix of other feather colors and patterns. But all are striking in appearance and fascinating to watch. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A basket full of <strong><a href=\"https:\/\/www.hobbyfarms.com\/choose-chickens-for-your-desired-egg-colors\/\" target=\"_blank\" rel=\"noopener\">naturally tinted eggs<\/a><\/strong>\u2014brown, cream, green, blue and white\u2014attracts neighbors to the farm for their weekly dozen. A local farm-to-table restaurant buys all the meat\u2014prized for its flavor\u2014that the farmer has for sale.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The poultry mentioned in this scenario could all be rare breed chickens on the Conservation <\/span><span class=\"s2\">Priority List of <strong><a href=\"https:\/\/livestockconservancy.org\/\" target=\"_blank\" rel=\"noopener\">The Livestock Conservancy<\/a><\/strong>, a national organization with a specific mission: \u201cTo protect America\u2019s endangered livestock and poultry breeds from extinction.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">In the commercial poultry world, white is the color of choice whether they\u2019re laying hens or broilers, ducks, geese or turkeys. Yet, for poultry enthusiasts, many other breeds to choose from exist, offering varied options in color and form and valuable genetics in danger of being lost.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2 class=\"p4\"><b>Value of Diversity<\/b><\/h2>\n<p class=\"p2\">Today\u2019s animal agriculture is dominated by just a few breeds in each livestock species, admittedly because those outshine the rest in efficiency of meat, milk or egg production. In dairy cattle, the black and white Holstein cow stands easily above the rest in volume of milk produced.<\/p>\n<p class=\"p2\">But according to Chad Dechow and Wansheng Liu, researchers at Penn State\u2019s College of Agricultural Sciences, nearly all of today\u2019s Holstein male pedigrees trace back to two bulls from the 1960s. What if something goes awry with those bloodlines?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">A similar dilemma faces some breeds of poultry, beef cattle, sheep and goats, swine and even equines. A May 2019 United Nations Biodiversity Convention review estimated that 30 percent of the world\u2019s livestock breeds were in danger of extinction and that six breeds were lost every month. The same report stated that 75 percent of the world\u2019s food supply comes from only 12 plants and five animal species, illustrating how loss of biodiversity could intensify human food insecurity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">\u201cEach breed represents a piece of genetic diversity for the species,\u201d says Jeannette <span class=\"s3\">Beranger, senior program manager at The <\/span>Livestock Conservancy and a poultry fancier working to preserve the Cr\u00e9vecoeur chicken breed. \u201cWhen we lose a breed on our Conservation Priority List, we lose diversity we can\u2019t get back because animals that were used to create the breed no longer exist.\u201d<\/p>\n<figure id=\"attachment_111789\" aria-describedby=\"caption-attachment-111789\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-111789\" src=\"https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire.jpg\" alt=\"rare breed chickens poultry\" width=\"800\" height=\"462\" srcset=\"https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire-300x200.jpg 300w, https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire-600x250.jpg 600w, https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire-433x250.jpg 433w, https:\/\/img.hobbyfarms.com\/FDi8ipS3-21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire-156x90.jpg 156w, https:\/\/img.hobbyfarms.com\/21-Bantam-Bielefelder_Lg-Bielefelder-hens-Greenfire.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-111789\" class=\"wp-caption-text\">Courtesy of Greenfire Farms<\/figcaption><\/figure>\n<p class=\"p2\"><span class=\"s4\">Beranger says that the traits carried on those genes can be in the form of mothering ability, fertility, disease resistance, flavor and so much more. Conserving these genetics ensures they will be available should they be needed later. As American agriculturist and U.S. Special Envoy for Global Food Security Cary Fowler put it: \u201cWe can\u2019t simply look in a crystal ball and see what genes we will need in the future.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s5\">David Adkins, the American Poultry Association se<\/span><span class=\"s4\">cretary, licensed poultry judge and breeder of White-Faced Black Spanish chickens (which are TLC listed as \u201cthreatened\u201d), agrees. \u201cOne problem you have when there are so few birds of a particular breed is trying to maintain a big enough gene pool that they don\u2019t become so inbred that they basically stop being able to reproduce. <\/span><\/p>\n<p class=\"p2\"><span class=\"s4\">&#8220;They may still lay eggs, but the fertility goes to nothing.\u201d<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>Read more: <em><a href=\"https:\/\/www.hobbyfarms.com\/4-critically-endangered-breeds-of-chickens-to-consider\/\" target=\"_blank\" rel=\"noopener\">Consider these 4 critically endangered chickens for your flock.<\/a><\/em><\/strong><\/p>\n<hr \/>\n<h2 class=\"p4\"><b>Sorting the Terminology<\/b><\/h2>\n<p class=\"p2\">When researching, it\u2019s important to understand how the words \u201crare,\u201d \u201cstandard-bred\u201d and \u201cheritage\u201d are applied when it comes to describing poultry breeds.<\/p>\n<p class=\"p2\">Rare breed chickens are simply that: breeds that are scarce or endangered.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">The APA calls their recognized purebreds \u201cstandard-breds,\u201d which means they\u2019re bred to a standard of perfection, a written description of the ideal male and female of each individual breed. APA standard-breds include many breeds with a long history of being bred in America, whether they were developed here or imported many years ago.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s4\">With a few exceptions, most of the endangered poultry breeds on the TLC\u2019s Conservation Priority List are also breeds recognized by the A<\/span>PA. Beranger explains that some TLC-listed \u201clandrace\u201d breeds (regionally developed and adapted to the conditions of that area) aren\u2019t APA-accepted to date. Cotton Patch geese are an example.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The word \u201cheritage\u201d is often associated with rare breed chickens and livestock and may be confusing. Synonyms and definitions of the word include: <\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">traditional<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">legacy<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">passed down from generation to generation<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">a traditional brand or product regarded as emblematic of fine craftsmanship<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s4\">While these may all apply to endangered poultry breeds, make sure to understand how the term heritage is being used in livestock advertisements. Is it simply a marketing tool or does it mean something specific in terms of the animal\u2019s bloodlines? When TLC uses the word on their website it means \u201crare or endangered standard-bred poultry,\u201d according to Beranger.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">Also, some of these legacy breeds exist in sufficient numbers, so they aren\u2019t on the TLC\u2019s Conservation Priority List. And, some recently imported rare breed chickens available in the U.S. aren\u2019t APA-recognized because the process to admit them hasn\u2019t yet been completed.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2 class=\"p4\"><b>Reasons to Raise Rare Breed Chickens<\/b><\/h2>\n<p class=\"p2\">In addition to doing good work by preserving genetics, raising and marketing these traditional breeds gives the producer a chance to spotlight value-added traits such as enhanced flavor of the meat and eggs and the novelty of additional egg colors. If they wish to market breeding stock, they can tout the beauty and virtues of their favorite breed.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s4\">For the competitive-minded or those who want feedback on the progress of their breeding program, exhibiting at shows is a great way to fulfill those goals and have fun socializing at the same time. Rare breed chickens can make great youth projects for 4-H, FFA and APA Junior Shows and even be cherished family pets.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">Dave Anderson of Fillmore, California, is a past president of the APA and TLC board member.<span class=\"Apple-converted-space\">\u00a0 <\/span>He finds the breeding and exhibiting of standard-bred poultry to be very rewarding in many ways.<\/p>\n<p class=\"p2\">\u201cThere is a certain satisfaction in continually trying to create a more perfect bird via selective breeding and also in knowing that you are helping to keep some of the old, rare breeds prospering,\u201d he says. \u201cAnother very important aspect of the hobby is the life-long friendships developed throughout the years with people who share your interests.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Another long-time poultry breeder, Don Schrider of Harpers Ferry, West Virginia, has specialized in Light Brown Leghorns since 1989 and proudly shares that his flock descends from the stock of four top breeders who are all gone now. He was fascinated by his neighbors\u2019 chickens from the time he was 2 years old and started keeping his own poultry by age 13.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<figure id=\"attachment_111790\" aria-describedby=\"caption-attachment-111790\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-111790\" src=\"https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387.jpg\" alt=\"rare breed chickens poultry\" width=\"800\" height=\"462\" srcset=\"https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387-300x200.jpg 300w, https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387-600x250.jpg 600w, https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387-433x250.jpg 433w, https:\/\/img.hobbyfarms.com\/aYUZTeQv-25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387-156x90.jpg 156w, https:\/\/img.hobbyfarms.com\/25-Cochin_Barbu-de-Watermael-Greenfire_IMG_1387.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-111790\" class=\"wp-caption-text\">Courtesy of Greenfire Farms<\/figcaption><\/figure>\n<p class=\"p2\">\u201cI have always enjoyed watching chickens,\u201d he says. \u201cThey interact with each other, are inquisitive, always moving about. Then there is the beautiful plumage in many stunning colors. While they provide food, eggs and meat, they are also exotic birds. I show competitively and enjoy the camaraderie and the competition. For me, the chickens have been a big part of my life for many decades.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Paul Bradshaw is owner of Greenfire Farms in Havana, Florida, where they raise a variety <span class=\"s2\">of rare breeds, some very new to U.S. soil <\/span><span class=\"s1\">(thus not APA-recognized or TLC-listed) and others that are APA-recognized and on the TLC\u2019s list. They market fertilized eggs, chicks and started adults. Bradshaw notes a huge increase in interest in legacy poultry in recent years.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">\u201cThe average small-scale chicken owner doesn\u2019t want boring chickens with no survival skills, and that\u2019s the best way to describe modern, commercial strains,\u201d he says. \u201cHeritage breeds are beautiful, hardy and often the embodiment of fascinating history.\u201d<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>Read more: <em><a href=\"https:\/\/www.hobbyfarms.com\/these-rare-heritage-chicken-breeds-are-odd-birds\/\" target=\"_blank\" rel=\"noopener\">These rare and unique heritage chickens are odd birds indeed!<\/a><\/em><\/strong><\/p>\n<hr \/>\n<h2 class=\"p4\"><b>Getting Started<\/b><\/h2>\n<p class=\"p2\"><span class=\"s1\">Adkins offers three points to consider for anyone interested in getting started with poultry, whether rare breed chickens or something else.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">First, spend time investigating the various breeds and, based on that research, determine which are of most interest. He cautions against trying too many breeds at one time to help sort out preferences without being overwhelmed.<\/p>\n<p class=\"p2\"><span class=\"s1\">Second, clearly outline your objectives. \u201cAre you just wanting chickens in your backyard for eggs?\u201d he asks. \u201cIf that\u2019s the case, any of the hatcheries will sell you some chicks and ship them to you through the mail, and that will be fine for what you want to do. On the other hand, if you think you want to get into the exhibition aspect of things, then spend some time to find a reputable breeder to purchase your birds from.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Third, plan what equipment and supplies will be needed to keep the poultry healthy, happy and safe. Consider the space needed to raise them, and devise a plan to deal with potential predators. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cMost of the time you can have some chickens loose in the backyard, but if you don\u2019t pen them up at night, it won\u2019t be long before you won\u2019t have any more chickens,\u201d Adkins says.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2 class=\"p4\"><b>Selecting a Breed<\/b><\/h2>\n<p class=\"p2\"><span class=\"s1\">All interviewees emphasize that it\u2019s very important to obtain a copy of the APA\u2019s <i>Standard of Perfection<\/i>. It\u2019s the definitive guide to all recognized poultry breeds and varieties and includes many artist representations (of large and bantam chickens, ducks, geese, turkeys and guinea fowl.) All advise reviewing as many other references as possible, too, including books, magazines, websites, hatchery catalogs and videos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">The <strong><a href=\"https:\/\/www.livestockconservancy.org\" target=\"_blank\" rel=\"noopener\">TLC<\/a> <\/strong><\/span>and <strong><a href=\"https:\/\/www.amerpoultryassn.com\" target=\"_blank\" rel=\"noopener\">APA<\/a><\/strong> web\u00ad<span class=\"s1\">sites feature lots of useful information including breed descriptions and links to clubs, advice on <\/span>getting started and poultry care, a glossary of terms and definitions, breeder advertisements and more. <i>The Livestock Conservancy Directory of Rare Breeds and Products Resource Guide<\/i> and the annual <i>APA Yearbook<\/i> are places to start looking for birds, too.<\/p>\n<p class=\"p2\"><span class=\"s4\">They all suggest going to poultry shows to see the various breeds and talk with competitors (when they aren\u2019t busy) as a great way to learn more. Adkins says an easy way to find poultry shows in your area is to look under the \u201cEvents\u201d or \u201cShows\u201d tabs on the APA or breed club websites or go to <strong><a href=\"https:\/\/PoultryShowCentral.com\" target=\"_blank\" rel=\"noopener\">PoultryShowCentral.com<\/a><\/strong>, which has an extensive listing of exhibitions.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">Beranger advises to note whether breeders and hatcheries have been <span class=\"s1\">inspected and certified by the National P<\/span>oultry Improvement Plan which is operated by the U.S. Department of <span class=\"s1\">Agriculture. While the NPIP program is vo<\/span>luntary, she explains that if they\u2019re selling fertilized hatching eggs, chicks or adults, they should participate. \u201cIf they\u2019re selling over <span class=\"s4\">state lines or competing in shows, legally they have to be. If they have a closed flock and don\u2019t send birds off property, then it\u2019s their choice.\u201d<\/span><\/p>\n<figure id=\"attachment_111787\" aria-describedby=\"caption-attachment-111787\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-111787\" src=\"https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC.jpg\" alt=\"rare breed chickens poultry\" width=\"800\" height=\"462\" srcset=\"https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC-300x200.jpg 300w, https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC-623x360.jpg 623w, https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC-600x250.jpg 600w, https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC-433x250.jpg 433w, https:\/\/img.hobbyfarms.com\/Bg4rlGnu-2-RosecCombAnconaCockerel-by-J-Beranger-LC-156x90.jpg 156w, https:\/\/img.hobbyfarms.com\/2-RosecCombAnconaCockerel-by-J-Beranger-LC.jpg 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-111787\" class=\"wp-caption-text\">Courtesy Jeannette Beranger\/The Livestock Conservancy<\/figcaption><\/figure>\n<p class=\"p2\">Look for breeds that match your available resources and wish list by considering the following points.<\/p>\n<ul>\n<li class=\"p2\">How much space do you have? Can you accommodate a larger breed or are bantams a better choice for your facility?<\/li>\n<li class=\"p2\">A pond or pool is advised for raising waterfowl.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\">Pay attention to the type of climate that best suits a particular breed. Does your location offer that or would you be better off with another breed built for the weather and terrain in your area?<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s6\">What is your objective? Do you want to sell meat or eggs? <\/span><br \/>\n<span class=\"s2\">Do you want to raise birds for exhibition and sell breeding stock? Is your goal a hobby flock or a youth project?<\/span><\/li>\n<li class=\"p2\"><span class=\"s4\">Carefully review the temperament and activity descriptions of breeds you\u2019re contemplating to make sure they\u2019 ll work for your situation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<li class=\"p2\">Don\u2019t forget to review local and state ordinances for keeping poultry in your area. If you live in an urban area, you may be restricted on the number of birds and may not be allowed to keep a rooster.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\">Schrider\u2019s top tips on breed selection: \u201cTry a few birds of several breeds before you make your final choice. Be prepared to pass them along to make room for the breed you love. And take the time to seek out the best possible quality, not the easiest to obtain.\u201d<\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s1\">B<\/span>radshaw put the attraction of raising rare breed chickens in a nutshell: \u201cChickens are the \u2018gateway livestock\u2019 for many backyard gardeners and homesteaders looking for an easy way to get into raising farm animals,\u201d he says.<\/p>\n<p class=\"p5\">\u201cFor many people, the benefit is that their eggs can provide a source of delicious animal protein without slaughtering the animal itself. For me, the attraction is a combination of fantastic looks, entertaining social behavior and, in many cases, the rarity of individual breeds.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<hr \/>\n<h2>More Information<\/h2>\n<h5 class=\"p1\"><b>Conservation Priority List<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h5>\n<p class=\"p2\">There are four status classifications for rare breeds on the The Livestock Conservancy\u2019s Conservation Priority List, each designated by a single-letter abbreviation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>Critical (C): <\/b><\/span>Fewer than 500 breeding birds in the U.S., with five or fewer primary breeding flocks (50 birds or more) and an estimated global population less than 1,000.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Threatened (T): <\/b><\/span>Fewer than 1,000 breeding birds in the U.S., with seven or fewer primary breeding flocks and an estimated global population less than 5,000.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Watch (W): <\/b><\/span>Fewer than 5,000 breeding birds in the U.S., with 10 or fewer primary breeding flocks and an estimated global population less than 10,000. Also included are breeds that present genetic or numerical concerns or have a limited geographic distribution.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s2\"><b>Recovering (R):<\/b><\/span><span class=\"s3\"> Breeds once listed in another category but have exceeded Watch category numbers and still need monitoring.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h5 class=\"p1\"><b>Marketing Tips<\/b><\/h5>\n<p class=\"p2\"><span class=\"s1\">The best marketing strategy for you depends on what you want to market. If you want to sell meat and eggs for human consumption, then the target market will likely be direct to consumers through farmers markets, local advertisements and social media; contacting local restaurants; and often word-of-mouth testimonials from other clients. Make sure to research local and state health department requirements for selling food products.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">On the other hand, if you develop a solid breeding program and gain success in showing over time, you may eventually want to market breeding stock through sales of fertilized eggs, chicks and\/or young adult birds. In that case, marketing avenues may take the form of breeder advertisements in American Poultry Association or The Livestock Conservancy publications and\/or social media and website marketing. Some hatcheries also contract with established breeders to supply them with chicks from various breeds.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Seeking advice from experienced breeders on their marketing and shipping procedures and understanding state and federal laws on the process are must-dos. Also research the need for liability insurance and sales and property tax obligations as any business owner would.<\/p>\n<p class=\"p6\"><span class=\"s4\"><i>This article originally appeared in the July\/August 2023 issue of\u00a0<\/i>Chickens\u00a0<em>magazine.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For small and hobby farmers, rare breed chickens offer a number of benefits. Here&#8217;s why to consider these breeds and how to get started as a keeper.<\/p>\n","protected":false},"author":71742,"featured_media":111788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[424,10324,10726,10458,10456],"tags":[654,35,11600],"class_list":["post-111784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animals","category-breeds","category-chickens-101","category-farm-garden","category-poultry","tag-chickens","tag-poultry","tag-rare-breed-chickens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rare Breed Chickens Satisfy Many Poultry-Raising Needs - Hobby Farms<\/title>\n<meta name=\"description\" content=\"For small and hobby farmers, rare breed chickens offer a number of benefits. 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