{"id":103900,"date":"2022-11-23T13:00:01","date_gmt":"2022-11-23T18:00:01","guid":{"rendered":"https:\/\/www.hobbyfarms.com\/?p=103900"},"modified":"2022-11-22T09:45:44","modified_gmt":"2022-11-22T14:45:44","slug":"canning-success-with-renee-pottle-excerpt-homemade-for-sale","status":"publish","type":"post","link":"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/","title":{"rendered":"Canning Success with Renee Pottle (Excerpt, “Homemade For Sale”)"},"content":{"rendered":"
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The following excerpt is from authors John Ivanko and Lisa Kivirist’s newest book,<\/i> Homemade for Sale, Second Edition (New Society Publishers, December 2022: pre-order here now at a 20 percent discount<\/a>) and is reprinted with permission from the publisher.<\/i><\/p>\n

\"Homemade<\/p>\n

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\u201cThere are all kinds of high-acid canned foods that we can choose to make and sell in our cottage home kitchens under your state\u2019s cottage food law, everything from jams and jellies, fruit, butters, shrubs, pickles, sauerkraut, flavored vinegars, chutneys sauces, even juice,\u201d says Renee Pottle, author of Profitable Preserves: How to Start an Artisan Jam and Jelly Business<\/em>.<\/p>\n

\u201cSo how do you know which product is the right one for you?\u201d prompts Pottle. \u201cMany of us have an idea with a recipe in mind, or maybe you grow an excess of apricots on your farm and you would like to make jam out of them. Perhaps you don\u2019t grow anything, but you have a famous peach chutney recipe that all your friends and family tell you that you should make and sell.\u201d<\/p>\n<\/div>\n

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\u201cFirst of all, whatever your canned product is, it should be something you love to make,\u201d advises Pottle, who\u2019s also a Master Food Preserver, getting started with canning as a child while hanging out in her Nana\u2019s kitchen. \u201cYou will be making this product over and over. So, if you\u2019re not crazy about the whole jelly-making process, don\u2019t choose a jelly business.\u201d This applies to any canned food product, not just jelly. The product has to be something you like to do.<\/p>\n

\u201cDo you have easy access to the ingredients needed to make your canned food product?\u201d asks Pottle. \u201cAnd are the ingredients affordable, if it turns out you buy them and not grow them yourself? Finally, when you add up the ingredient and packaging costs, plus factor in your labor, can you sell your products at a profit where you live?\u201d<\/p>\n

Sourcing locally or regionally tends to be the best way to keep the costs down and secure the high-quality ingredients, harvested at their peak of ripeness and, therefore, flavor. Beyond affordable and accessible ingredients, she\u2019s quick to point out other potential bottlenecks, like the availability of canning jars, lids, or spices. Supply chain woes can crop up in unanticipated ways, so it\u2019s wise to have a backup plan so production delays can be avoided.<\/p>\n

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Read more: These 5 methods of food preservation bypass canning altogether.<\/a><\/em><\/strong><\/p>\n

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\u201cDon\u2019t swim upstream,\u201d cautions Pottle. \u201cAvoid choosing a product that you have to convince your customers to buy or that you have to overly explain. Most people understand jams and jellies and pickles and salsa. You might have to explain a regional fruit like marionberries, but people understand jam. However, they might walk right by your beautiful jars of mustard because they don\u2019t understand it as a pickled product.\u201d<\/p>\n

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\u201cThe biggest trade-off when working from our home kitchen is probably giving up a certain level of creativity,\u201d admits Pottle. \u201cLow-acid foods, like pepper jellies, usually aren\u2019t allowed. Anything that includes alcohol, like wine jelly or ale jelly, probably isn\u2019t allowed either under a cottage food law. For example, your state might let you make peach jam, but they won\u2019t let you make persimmon jam. You might be able to make pickles from cucumbers, but not from carrots. The rules seem arbitrary, and to a certain degree they are.\u201d<\/p>\n

\u201cSome states will let you make jam at home,\u201d continues Pottle. \u201cSome will let you make pickles at home. Some will let you make sauerkraut at home. Some will let you make two of those, but not the other. Some will let you make all three. So, before you get too excited about what you\u2019re going to produce, make sure that you\u2019ve checked to make sure it\u2019s legal in your state. Either work with the cottage food law you have, or you\u2019ll need to become an advocate and get the law changed in your state.\u201d<\/p>\n

\u201cBecause our products are in cans, the jars themselves sell your delicious home products at farm stands or pop-up food-related events,\u201d says Pottle, noting that the colorful canned item has plenty of eye appeal and doesn\u2019t need to be covered over by lots of labeling. \u201cBe creative with labels, but there\u2019s no need to get carried away with it. Stick with easy labels. Same for standard jars rather than the more expensive imported ones unless you\u2019re sure you can get a lot more money for each jar sold. Otherwise, you\u2019ll be losing any profit you might have made.\u201d<\/p>\n

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\u201cStarting a home-based business is always an exciting venture,\u201d shares Pottle. \u201cI\u2019ve started several over the past three or four decades and in various locations and various types. We\u2019re bubbling with optimism, but to keep that optimism, it\u2019s best to avoid costly mistakes. Don\u2019t get emotionally involved with either your product or your packaging. If something is too expensive, you have to be willing to give it up and move on to the next thing.\u201d<\/p>\n

\u201cRemember, you are making delicious canned food products you love,\u201d concludes Pottle. \u201cYou are sharing it with other people and they are paying you for it.\u201d That\u2019s the perfect recipe for business success.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In this excerpt from the second edition of “Homemade for Sale,” authors John Ivanko and Lisa Kivirist speak with canning expert Renee Pottle.<\/p>\n","protected":false},"author":334,"featured_media":103901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,10458,10459,428,402],"tags":[10775,837,11096,4593,1507,1508,4285],"class_list":["post-103900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beginning-farmers","category-farm-garden","category-food","category-homesteading","category-news","tag-book-excerpt","tag-canning","tag-cottage-products","tag-homemade-for-sale","tag-john-ivanko","tag-lisa-kivirist","tag-preserves"],"acf":[],"yoast_head":"\nCanning Success With Renee Pottle (Excerpt, "Homemade For Sale") - Hobby Farms<\/title>\n<meta name=\"description\" content=\"In this excerpt from the second edition of "Homemade for Sale," authors John Ivanko and Lisa Kivirist speak with canning expert Renee Pottle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canning Success with Renee Pottle (Excerpt, "Homemade For Sale")\" \/>\n<meta property=\"og:description\" content=\"In this excerpt from the second edition of "Homemade for Sale," authors John Ivanko and Lisa Kivirist speak with canning expert Renee Pottle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Hobby Farms\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hobbyfarms\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T18:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T14:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.hobbyfarms.com\/AdobeStock_63603554.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hobby Farms HQ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hobbyfarms\" \/>\n<meta name=\"twitter:site\" content=\"@hobbyfarms\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hobby Farms HQ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\"},\"author\":{\"name\":\"Hobby Farms HQ\",\"@id\":\"https:\/\/www.hobbyfarms.com\/#\/schema\/person\/5e65a254d7c09be11a8585fc4dd00e36\"},\"headline\":\"Canning Success with Renee Pottle (Excerpt, “Homemade For Sale”)\",\"datePublished\":\"2022-11-23T18:00:01+00:00\",\"dateModified\":\"2022-11-22T14:45:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\"},\"wordCount\":891,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hobbyfarms.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.hobbyfarms.com\/AdobeStock_63603554.jpg\",\"keywords\":[\"book excerpt\",\"canning\",\"cottage products\",\"Homemade For Sale\",\"John Ivanko\",\"Lisa Kivirist\",\"preserves\"],\"articleSection\":[\"Beginning Farmers\",\"Farm & Garden\",\"Food\",\"Homesteading\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\",\"url\":\"https:\/\/www.hobbyfarms.com\/canning-success-with-renee-pottle-excerpt-homemade-for-sale\/\",\"name\":\"Canning Success With Renee Pottle (Excerpt, \\\"Homemade For Sale\\\") - 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